Getting designs prototyped is just the beginning. Once the prototype has been made, you need to figure out how to present it and test it with potential users. In this ad, we went through most of the production pipeline for user testing and the result was quite good.
Brainstorming a lot. A LOT!
The Process that never stops
Motion design is a process that starts with an idea and can go in any direction from there. Think about a motion designer as a creative problem solver and never stop brainstorming. Once you have a solid idea for your project, it’s time to plan everything that comes before the execution phase.
Putting it all together
The motion design advertisement by Getsafe is visually attractive and conveys the message. It is well designed, has clear text and is easy to understand. The use of music and colorful animations add to the appeal.