I had this amazing idea of “Pipol” (which incase you missed it, is a “derp-ification” of the word “people”). This idea is about everyday personas that happen to break their stuff all the time via unexpected situations and in order to be on the safe side, it is always better to get-safe as in get an insurance. Kinda what happens in real life.
“Pipols” is a concept about everyday mishaps, represented in a comical yet pragmatic way.
Soo ”Pipols”, are the protagonists, one for each type of insurance scenario.
Each character can represent a specific target audience where potential leads Identifies will with ”Pipol”.